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Fortune 500 Mission Statements

Max Tatton-Brown

28 Aug 2013

Fortune 500 Mission Statements:

Interesting spread of perspectives. Just imagine the hours that went into developing each one.

Simulated Intelligence

Apple's recent paper has kicked off a kind of Rorschach discussion about whether LLMs actually reason or just pattern match. For me, I recognise this when asking Claude Code to think, think harder or ULTRATHINK. If you use the sledgehammer on a nut-sized problem, you'll have

09 Jun 2025 1 min read

Two years later: AI did it

I wasn’t really thinking about AI. In 2022, I’d had my big realisation that what was making me effective in marketing might be even more valuable in product work. And at the start of 2023, I’d worked my way up through the gears building out my first

02 Jun 2025 2 min read

Why (and how) to use Claude Code

(or how I learned to stop spending credits on Lovable+co and love the terminal)

28 May 2025 2 min read

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