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Evernote’s “China Strategy” & Execution

Evernote’s “China Strategy” & Execution:

Really interesting analysis of doing business in China as a foreign brand. In summary: Go native. Must be easier said than done but case studies like this help.

Evernote’s “China Strategy” & Execution:

Really interesting analysis of doing business in China as a foreign brand. In summary: Go native. Must be easier said than done but case studies like this help.

By Max Tatton-Brown

Max Tatton-Brown is founder and MD of Augur, and has written for publications including the Guardian, Sifted and TechCrunch.

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