Evernote's "China Strategy" & Execution
Evernote’s “China Strategy” & Execution:
Really interesting analysis of doing business in China as a foreign brand. In summary: Go native. Must be easier said than done but case studies like this help.
Evernote’s “China Strategy” & Execution:
Really interesting analysis of doing business in China as a foreign brand. In summary: Go native. Must be easier said than done but case studies like this help.