Drinking With Your Eyes: How Wine Labels Trick Us Into Buying

Drinking With Your Eyes: How Wine Labels Trick Us Into Buying:

In his new book 99 Bottles of Wine, Schuemann spills the industry’s secrets about how wine labels tickle our subconscious and coerce us into grabbing a bottle off the shelf. The book is also a feast for the eyes, with about 100 photographs of the sleekest, most eye-catching wine labels in the business.