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The Age of Digital Inhibitions


There has been a lot of conversation in the last couple of years about online privacy. But I think actually there’s a bigger theme that it all plays into – for me, these years have been just as much about shifting digital inhibitions.

What does that mean? Let’s take a step back to get the full picture – how has technology helped people overcome their inhibitions to the point where they’re almost unaware of them and what’s that going to mean over time?

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Articles Social Media Technology

How do I filter tweets from TweetDeck?

We’ve all seen it – it’s one of those days. A “trender”. Something you have little to no interest in (Big Brother, X Factor, Cricket) will now litter your feed tweet after tweet, with no end in sight. Once you’ve heard that Steve Jobs is on the way out, you don’t necessarily need to see the inevitable second wave of jokes, then the backlash, then the backlash against the backlash.

But fear not intrepid tweeter, there is an alternative. Meet TweetDeck’s little known filtering abilities…

How do I filter tweets from TweetDeck?

You’ve got two handy options – one to apply the choice just to a single column or search, the other to apply it globally across the whole app.

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Articles Social Media Technology

5 ways to turn distraction into inspiration

Despite everything else that has changed in the workplace over the years, the ability to have good ideas is still the differentiator that can launch your pitch, project or business onto another level.

But with access to funnels of information that previous generations couldn’t imagine, today’s challenge has become less about attrition of stimuli than good management.

Our whole media and marketing scene – both traditional and social, both PRs and journalists – is ensconced in this dilemma; do you keep writing your article or go and digest that industry opinion article that everyone’s talking about on Twitter?

Is it too much to ask for both?

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Articles Social Media

Death of the Social Media Guru: 4 New Signs of the Social Media Try-Hard

For some time now, anyone who calls themself a Social Media Guru (or supremo, or magician or ninja or zombie pirate) has quite rightly been derided for tweeting too hard.

But in response, this group has upped its game. Meet…

The “Social Media Cynic.”

Now that these people have become aware they aren’t supposed to call themselves “Social Media Gurus”, the battle lines have shifted. Cruel is the new cool.

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Articles Social Media

Why Quora will be a slow burner success

There may be no service on Earth full of as much spurious misinformation, confusion and doubt as Yahoo Answers. There’s a sense of 100 monkeys at 100 typewriters with the occasional answer breaking for freedom with a whisper of welcome sanity.
By contrast, I think Quora has more potential, and many agree. However, there are a good number of people out there who think it’ll never expand its appeal beyond the small group of techies who are currently singing its praises.

I think they’re missing the point and underestimating where Quora is in its lifespan.

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Articles Social Media Technology

Location alone gets you nowhere

As if making sure @DannyWhatmough never becomes Mayor of Wildfire PR wasn’t enough, I’ve actually found real value from Foursquare here and there.

In the first example, I checked into a bar and was quickly called by an old friend I hadn’t seen in a long time who just happened to be around the corner. In the second, I spotted that one of my cousins was in town and reached out to see if she wanted to catch up.

In addition to aiding and abetting “ad hoc” plans, it’s also a great way to access inside knowledge on a whim about any unfamiliar area in which you find yourself. What’s more, you tend to get info on even some of the most trivial places like the best seat in Costa.

So what’s holding more people back from having these experiences and deepening the value it offers beyond temporarily entertaining mayoral power struggles?

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Articles Public Relations Social Media

Overtransparency and the Dilemma of #Client Vs Integrity

This time last year, there was some fuss about The SarcMark, a new piece of punctuation designed to make the use of sarcasm explicit by putting a little marker at the end of each relevant sentence.*

Naturally, it was met with near universal derision and ridicule, mainly because it made explicit what anyone with a semblance of intelligence could deduct by themselves.

However, for a while I’ve been watching the way that #client disclosure hashtags are used on Twitter and for me, it kind of twigs some similar concerns.  Tweets like this by .net magazine Editor @DanOliver, and @Wadds‘ little show of hands here present one assortment of views on the matter.

I have something of a different take.

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Articles Social Media Technology

Quora and the big “what if”

I’m reliably informed that every day, Google serves about 3 billion searches globally. I didn’t count that myself but I’m taking it on good authority.

But what if instead, every query was saved as a unique page accompanied by hand-researched and written answers created by a community of curators?

What if questions were semantically tagged to show the most popular related queries, giving a quick idea of what’s important about a subject beyond the Wikipedia question of “what is it?”

Could something like that offer an alternative to traditional search engines?

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Articles Public Relations Social Media

Social Media: “The Talk”

<< Originally a guest post for the Social Collective blog, stumbled upon it while Googling and decided it deserves to be here too >>

altNow, you may be wondering why we’ve called you here for this family meeting. But all will become clear. I just want you to know that your marketing manager and I love you very much and we would never do anything to hurt you.

But what we’re about to say may come as something of a shock.