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Public Relations

Maxicom – AxiCom = MaxTB at Wildfire

Hello anonymous blinking observers.

It’s time to announce that as of Monday the 15th of March, I’ll be leaving my role at the magnificent global PR powerhouse AxiCom to join the team of thrusting young things at Wildfire PR.

Raising the Temperature

You may be familiar with the agency online via such noted Wildfirers as DannyWhatmough and DebbyPenton ( or have met them in real life as Danny Whatmough and Debby Penton respectively…) Alternatively, I’d be surprised if you haven’t read the brilliant Wildfire blog or indeed Danny’s own.

For many of you this will mean business as usual except for one logical alteration: what once was @maxicom is now part of my wider web presence as @maxtb.

There will be no encores…

Categories
Public Relations

How to Stop PR Spam

The writing of this post was accelerated by today’s launch of An Inconvenient PR Truth, a marketing campaign from RealWire with its own clever take on the PR spam situation.  It’s easy on the eyes, cleverly tied in with RealWire’s colours and even comes with its own journalists’ Bill of Rights

But of course, it’s just a nice idea.  If the problem of PR spam could be solved by education alone then God knows there are enough training courses and articles out there for it to have disappeared a long time ago.

I think there may be a better solution out there…

Categories
Public Relations

Thoughts on Journalists’ Public Relations Relations

Whatever your business, reputation is important. But in media-related industries like journalism and PR, it’s absolutely vital.

Today’s fuss about Kevin Braddock‘s naming and shaming of PRs has been interesting in itself but I think it reflects another interesting aspect of the UKTJPR community; Some journalists are much better at their own PR than others.

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Public Relations

Are you a fan of fans being fanned by the fantastic Dyson Fan fan?

dyson-fan-pr-1If you’re anything like me, you’ll be relieved to hear today’s Dyson announcement about bringing air-multiplication to the mainstream.  This country was built on such great endeavours; just look at the water punctuation of the 30s or fire division pioneered by Sir Henry Johnstead back in the 1800s.

God Save the Queen!