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Articles consumer Technology

Have Apple Miced an Opportunity?

magicmouseIn today’s Apple update, there’s one element for me that’s far more exciting than the others and yet at the same time, really disappointing.  The new Magic Mouse.

Sure, iMac users can now woosh around and no longer have to live in jealousy of their MacBook brothers and let’s not understate how nice that will be for them.  But if you’re going to play around with the core interface elements, why stop there?

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Articles consumer

Where do you keep your Chromium?

cloudQmarkWho knows, Chrome OS could finally be the missing link that brings Linux into the big time but I’m interested is how the ecosystem will grow around it.

Surely Google will release some kind of Skydrive where you can store your content, freeing up space inside those tiny netbooks but will it be free or a pay service like Picasa Web Albums currently provides.

Answers on a postcard please.

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Articles consumer games

Thoughts falling far from the tree?

Imaginative Apple Tree photo...With thousands of millions of downloads zinging their way to the 17 million iPhones out there in the wild, it'd be hard to argue that Apple aren't on to something with the App Store.

But I think there's a clear and greater opportunity on the horizon.

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Articles consumer telecoms

Sometimes business just ain’t pretty

Today saw a million angry iPhone worshippers all cry out at once as Apple revealed the ‘shocking’ news that they won’t be giving each customer hundreds of pounds worth of hardware for free. Or at least, not this time…

A number of thoughts strike me on this.

One, the free upgrade of last summer served its purpose; it sent the userbase through the roof and opened the door to a long term cash generator in the App Store. At the time, many laughed and claimed Apple were reacting to disappointing uptake at the £275 launch price.

However, in reality this early adopter tax filled the coffers while they waited for the real money-making dynamic to arrive. With these observations, how should we consider this year’s launch?