Max Tatton-Brown - MaxTB.com (Page 5)

Klout is running out of excuses.

Klout is running out of excuses. [http://www.businessinsider.com/klout-and-startup-adolescence-2013-9]: > “We think we have the opportunity to own earned media,” Fernandez says. “Earned media” is essentially word-of-mouth advertising on networks like Facebook and Twitter. It’s the ability to get people talking about brands because they want to,

The 150 Things the World's Smartest People Are Afraid Of

The 150 Things the World’s Smartest People Are Afraid Of [http://motherboard.vice.com/blog/what-150-of-the-worlds-smartest-scientists-are-worried-about] : A good catch all: > 33. Men. –Helen Fisher, biological anthropologist

Why Twitter Buying MoPub Is a Very Big Deal

Why Twitter Buying MoPub Is a Very Big Deal [https://medium.com/on-startups/e3ffbf8f3cd8]: This: > What does identity mean? It’s not knowing your age, gender, and rough whereabouts. That has some value in the ads space, but it’s pretty minimal. Despite the various social media paranoia memes,

iphone

The only interesting things about the new iPhones/ iOS

Not interesting: * colours * cheap vs expensive * ‘flat’ design/ transparency/ parallax effects * 64 bit processor Interesting: TouchID + Bluetooth Low Energy (iBeacons [http://www.theverge.com/2013/9/11/4718082/ios-7-ibeacons-could-solve-indoor-mapping-make-shopping-better] ) Apple just put a method in your pocket to verify your identity instantly with any device it can connect to through

Who Owns the Future? by Jaron Lanier – review

Who Owns the Future? by Jaron Lanier – review [http://www.theguardian.com/books/2013/feb/27/who-owns-future-lanier-review]: > Lanier describes a couple who found love on an online dating site and whose subsequent marriage has proved long-lasting. In his economy of compensation, if 30 years later another young couple is

iphone

A history of iPhone taglines

Any marketer knows how painful it can be getting a tagline/ strapline that you’re happy with — and the choice of ‘forward thinking’ for the new iPhone seemed curious to me. So I took a look at the previous history of iPhone taglines. I presume the stark change is to

google plus

In defence of Google+

If you don’t understand why Google is the 2nd most active social network [http://www.thedrum.com/news/2013/09/04/google-second-most-actively-used-social-network-globally-says-globalwebindex-study] , you don’t understand what Google+ is. And it’s all your fault. Since day 1 in June 2011, Google was very clear about the motivation behind

Too much hard work is summed up in a sentence

Too much hard work is summed up in a sentence [http://www.wired.com/wired/archive/6.09/woz_pr.html]: > After they loaded Woz’s 4K Basic into it – by hand, programming in hexadecimal – and added a keyboard and a monitor and wired two transformers onto the power

a great quote from Frank Chimero

a great quote from Frank Chimero [http://thegreatdiscontent.com/frank-chimero]: I often find these pieces overlong but they do contain gems like this: > Design is a vessel. There’s the whole Buddhist thing about the essence of a bowl being its emptiness—that’s why it’s useful. Its

Marissa Mayer is really clever

Marissa Mayer is really clever [http://www.vogue.com/magazine/article/hail-to-the-chief-yahoos-marissa-mayer/]: Yahoo’s Marissa Mayer: Hail to the Chief: > “Close your eyes and listen to this list,” she says. I close my eyes and hear her recite: “E-mail, maps, weather, news, stock quotes, share photos, group communication, sports

Fortune 500 Mission Statements

Fortune 500 Mission Statements [http://www.missionstatements.com/fortune_500_mission_statements.html]: Interesting spread of perspectives. Just imagine the hours that went into developing each one.

Gnip and Datasift are the most intriguing parts of the Twitter ecosystem to me

Gnip and Datasift are the most intriguing parts of the Twitter ecosystem to me [http://www.buzzfeed.com/mattlynley/yahoo-foursquare-in-talks-over-data-partnership] : Yahoo, Foursquare In Talks Over Data Partnership: > Foursquare already does this through a partnership with Gnip, which sells packaged data from social services like Twitter, but it may go

Is online press coverage the best form of SEO?

Is online press coverage the best form of SEO? [http://blog.escherman.com/2013/08/22/is-online-press-coverage-the-best-form-of-seo/] : > Also, although I only spent 20 mins on the phone to Danny, I have also built a relationship with him over 20 years or so – if I was being purist, perhaps I

nostalgia

Nostalgic reflections of an aging PR Account Exec

I’ve just been clearing out my RSS reader — one that I’d bolstered in 2009 with a collaborative list of marketing blogs suggested in the first useful Google Doc [https://docs.google.com/spreadsheet/ccc?key=0Am6bhH2SxecqdEV1dTJ3ZDQwUmF6ckZKakZHV0Z5Smc&usp=sharing] I think I ever saw (bravo Mat Morrison.) Scything

It's good for journalists to see PR behind the scenes

It’s good for journalists to see PR behind the scenes [http://venturebeat.com/2013/08/16/oops-google-sends-journos-its-internal-youtube-coverage-audit-by-mistake/#eptR6dUDCrAkzEKg.02] : > A Google press rep accidentally included the wrong attachment in an email to multiple journalists today, revealing part of Google’s YouTube press coverage goals, plans, progress to date.

A good digest of how Facebook's newsfeed algorithm has changed over the years.

A good digest of how Facebook’s newsfeed algorithm has changed over the years. [http://marketingland.com/edgerank-is-dead-facebooks-news-feed-algorithm-now-has-close-to-100k-weight-factors-55908] : 100,000 factors seems… peculiar. > EdgeRank, Facebook’s original News Feed ranking system, is dead. Facebook hasn’t used the word internally for about two-and-a-half years. That’s when the company

Comms

Going Independent - MaxTB Comms

Last summer, I left my agency to become an independent comms consultant. I was looking for new experiences and new challenges that would push the scope and breadth of my knowledge as much as they drew upon it. When Tradeshift asked me to come on board, it felt like I

Evernote

Evernote Moleskine: a confused review

I like Evernote. But there’s only so far I think you can really love software. By contrast, my notebook is like a trusty familiar idea-steed. Yes, Idea-steed. From the ceremony of pinging away the elastic to leafing open a page, It even makes me love my favourite pen more

Ask yourself "Why Google isn't killing PR"

Ask yourself “Why Google isn’t killing PR” [http://www.dannywhatmough.com/2013/08/12/me-on-tom-foremski-on-pr/]: Danny has some good words to say on Tom Foremski’s controversial assertions [http://www.zdnet.com/google-is-forcing-a-reinvention-of-pr-7000019219/]re. Google’s latest search tweaks: > Do I think the press release will die? Yes.

endorsements

Linkedin endorsements - cynical, not stupid.

Since its introduction, it’s fair to say that Linkedin’s “endorsements” feature, which makes it simple to add a ‘point’ to your connections’ skill in various areas, has divided opinion. Actually, that’s probably not fair — anecdotally most people I know seem to think it’s a complete absurd

Interesting piece on the relationship between authors and alcohol.

Interesting piece on the relationship between authors and alcohol. [http://www.guardian.co.uk/books/2013/jul/28/what-drives-writers-to-drink-echo-spring-extract?CMP=twt_gu] : “But if the drinking is habitual, the brain begins to compensate for these calming effects by producing an increase in excitatory neurotransmitters. What this means in practice is

A really well written profile of VP Joe Biden from GQ

A really well written profile of VP Joe Biden from GQ [http://www.gq.com/news-politics/newsmakers/201308/joe-biden-presidential-campaign-2016-2013?mbid=social_twitter_gqmagazine&currentPage=all] : (God the corporate world has diffused the impact of “VP”.) Joe Biden: The Most Misunderstood Man in Washington > The job of vice president

Featured

The modern 'manuscript' of status updates

The humble status update has grown up a lot in recent years, by me on Medium [https://medium.com/p/dfc799a7310e]: > It’s more and more common to have not just a stream of social updates now but a full landscape. What we have today, is almost like a

community

The troll rules have changed. Or have they?

There’s a lot of talk about trolling at the moment but just because someone shouts about wanting to kill you, it doesn’t mean their actual goal is a murder. It’s attention — and trying to quiet everyone in the world who’s after attention is going to take

Email

A different path to Inbox Zero

New Gmail got me thinking [https://medium.com/product-design/c356a2b806e2]: > Alongside archive/ action, now there’s a third, lower maintenance option: scan the subject lines. They say decreasing decision fatigue helps you concentrate on the things that matter — and I think the new Gmail represents a step in that