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Max Tatton-Brown

Max Tatton-Brown

Humour

Social Media: the Talk

<< Originally a guest post for the Social Collective blog [http://www.social-collective.com/2010/08/24/guest-post-%E2%80%9Cthe-talk%E2%80%9D/#comments] , stumbled upon it while Googling and decided it deserves to be here too >> [https://i0.wp.com/www.social-collective.com/wp-content/uploads/

followfriday

The truth behind Follow Friday

A jolly little cartoon [http://theoatmeal.com/comics/follow_friday] just popped up in my Twitter feed (thanks @lewsisshields [http://twitter.com/lewisshields]) making an entertaining point about the Follow Friday phenomenon- namely that nobody ever follows the people suggested in such tweets. But actually I think this kind of

So Far With... Kindle 3G

review

So Far With... Kindle 3G

[https://i0.wp.com/www.maxtb.com/wp-content/uploads/2010/12/Kindle-front-graphite1.jpg?ssl=1] My brother and I have a kind of gentleman’s agreement to buy each other the gadgets we want but can’t justify as Christmas presents every year. What’s more, we cunningly subvert the

journalism

Does the tech scene need more humanity?

An interesting Tweetversation has been going on between a couple of leading UK tech journos Chris Davies [http://twitter.com/c_davies] (from SlashGear [http://slashgear.com]) and Mic Wright [http://twitter.com/brokenbottleboy] ( freelancer [http://brokenbottleboy.tumblr.com/]for the likes of Wired [http://www.wired.co.uk/] &

Public Relations

PR coverage- a new perspective

As you may have heard, last week my agency Wildfire PR released some social media research which saw some pretty excellent pickup all over the place. As PRs, we’re all pretty used to the value of good coverage- traditionally,  it’s one of the great magical currencies of what

Posts

Playing Games in Business

Modern Warfare 2, probably the most successful game of all time, sold 7 million copies during its first day on sale. That’s 7 million men, women and children out there who are logging hours on the thing as we speak.  But it’s not the only game raking in

Public Relations

Sustainable Social Media: A Manifesto

<< Crossposted from my post on the official Wildfire PR [http://blog.wildfirepr.co.uk/] blog. Because I like it. >> If one thing has become clear in the last few weeks, it’s that everyone loves the Old Spice guy.  He sprung out of nowhere, posted some

Technology

Stop asking what social media is for

Recent releases of online tools have been plagued by the question: What’s it for? In the case of Buzz, it was criticised for trying to be Twitter. Considering the big question from Twitter luddites is “what’s it for?”, it’s a surprise this paradox didn’t cause a

Ellsberg

Knowledge and Power

This is as close to a ‘reblog’ as I’m likely to get- advice from a chap called Daniel Ellsberg to a young Henry Kissinger upon him receiving his first top secret clearances. I think it’s one of the most important things you could ever remember when scrutinising the

Public Relations

Is there a PR career sweet spot?

A PR career [http://wildfirepr.co.uk] is a funny thing. The account exec role births you into a chaotic world of frenzied media relations and client report deadlines. But no sooner do you get a grip on these fundamentals than the skillset gives way bit by bit to a

consumer

Dell's Streaky Tablet Strategy

An unidentified non-Streaky Dell tabletDon’t get me wrong, Dell don’t exactly *need* a tablet PC right now. For a start, they don’t have the OS for it and in reality, the iPad is also too pricey for the mainstream Dell audience to shell out. They aren’t

Old Spice: Swan Dive or Cannonball?

marketing

Old Spice: Swan Dive or Cannonball?

By now, you’ll have seen the excellent recent Old Spice ads [http://www.youtube.com/user/OldSpice] as well as the ingenious @oldspice [http://twitter.com/oldspice] followup campaign. But the thing is, as good as they are, its not going to make me buy old spice. And I

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