MaxTB.com
  • 🤔 Who is Max?
Sign in Subscribe

Max Tatton-Brown

Max Tatton-Brown

Why Twitter Buying MoPub Is a Very Big Deal

Why Twitter Buying MoPub Is a Very Big Deal [https://medium.com/on-startups/e3ffbf8f3cd8]: This: > What does identity mean? It’s not knowing your age, gender, and rough whereabouts. That has some value in the ads space, but it’s pretty minimal. Despite the various social media paranoia memes,

iphone

The only interesting things about the new iPhones/ iOS

Not interesting: * colours * cheap vs expensive * ‘flat’ design/ transparency/ parallax effects * 64 bit processor Interesting: TouchID + Bluetooth Low Energy (iBeacons [http://www.theverge.com/2013/9/11/4718082/ios-7-ibeacons-could-solve-indoor-mapping-make-shopping-better] ) Apple just put a method in your pocket to verify your identity instantly with any device it can connect to through

Who Owns the Future? by Jaron Lanier – review

Who Owns the Future? by Jaron Lanier – review [http://www.theguardian.com/books/2013/feb/27/who-owns-future-lanier-review]: > Lanier describes a couple who found love on an online dating site and whose subsequent marriage has proved long-lasting. In his economy of compensation, if 30 years later another young couple is

iphone

A history of iPhone taglines

Any marketer knows how painful it can be getting a tagline/ strapline that you’re happy with — and the choice of ‘forward thinking’ for the new iPhone seemed curious to me. So I took a look at the previous history of iPhone taglines. I presume the stark change is to

google plus

In defence of Google+

If you don’t understand why Google is the 2nd most active social network [http://www.thedrum.com/news/2013/09/04/google-second-most-actively-used-social-network-globally-says-globalwebindex-study] , you don’t understand what Google+ is. And it’s all your fault. Since day 1 in June 2011, Google was very clear about the motivation behind

Too much hard work is summed up in a sentence

Too much hard work is summed up in a sentence [http://www.wired.com/wired/archive/6.09/woz_pr.html]: > After they loaded Woz’s 4K Basic into it – by hand, programming in hexadecimal – and added a keyboard and a monitor and wired two transformers onto the power

a great quote from Frank Chimero

a great quote from Frank Chimero [http://thegreatdiscontent.com/frank-chimero]: I often find these pieces overlong but they do contain gems like this: > Design is a vessel. There’s the whole Buddhist thing about the essence of a bowl being its emptiness—that’s why it’s useful. Its

Marissa Mayer is really clever

Marissa Mayer is really clever [http://www.vogue.com/magazine/article/hail-to-the-chief-yahoos-marissa-mayer/]: Yahoo’s Marissa Mayer: Hail to the Chief: > “Close your eyes and listen to this list,” she says. I close my eyes and hear her recite: “E-mail, maps, weather, news, stock quotes, share photos, group communication, sports

Fortune 500 Mission Statements

Fortune 500 Mission Statements [http://www.missionstatements.com/fortune_500_mission_statements.html]: Interesting spread of perspectives. Just imagine the hours that went into developing each one.

Gnip and Datasift are the most intriguing parts of the Twitter ecosystem to me

Gnip and Datasift are the most intriguing parts of the Twitter ecosystem to me [http://www.buzzfeed.com/mattlynley/yahoo-foursquare-in-talks-over-data-partnership] : Yahoo, Foursquare In Talks Over Data Partnership: > Foursquare already does this through a partnership with Gnip, which sells packaged data from social services like Twitter, but it may go

Is online press coverage the best form of SEO?

Is online press coverage the best form of SEO? [http://blog.escherman.com/2013/08/22/is-online-press-coverage-the-best-form-of-seo/] : > Also, although I only spent 20 mins on the phone to Danny, I have also built a relationship with him over 20 years or so – if I was being purist, perhaps I

nostalgia

Nostalgic reflections of an aging PR Account Exec

I’ve just been clearing out my RSS reader — one that I’d bolstered in 2009 with a collaborative list of marketing blogs suggested in the first useful Google Doc [https://docs.google.com/spreadsheet/ccc?key=0Am6bhH2SxecqdEV1dTJ3ZDQwUmF6ckZKakZHV0Z5Smc&usp=sharing] I think I ever saw (bravo Mat Morrison.) Scything

See all
MaxTB.com
Powered by Ghost

Subscribe to my writing

(a few times a year)