What Has Us Interested at Homebrew…
Fun little selection here. Part of what we’re trying to do at Augur is encourage our clients to find the signal inside their business…
MaxTB (Medium.com archive)
((Imported from Medium in 2025. Some of these might be missing links or context and not make sense...)
from: “Rethinking How We Structure Content Marketing Teams: The Pod Approach – Sorry for Marketing”
There are so much more interesting and high value structures emerging across marketing that it feels crazy for PR to stick to its silly…
“Unicorn” was never meant to be such a commonly used term – the whole point was that they were…
Talk like this is refreshingly sane backlash against the naive chat around the Unicorn topic, even if it verges fairly close to some of the…
How do we fix Headline Hell?
This is bloody brilliant. The overweighting of rewards to attractive Headlines is a poison to the value of today’s writing and journalism.
Cut the B — , let’s embrace the Log.
For a while now, I’ve been trying to find a satisfying way to share and quickly comment on the stories that zip by each day.
Content: What’s in a name?
Material matters.
Death to content: long live the Editor
If the saying goes that content is King, today’s warring agendas, varying competence and vulgar chaos would put Game of Thrones to shame.
Press releases are the selfies of the marketing world
The press release was a document born of necessity. Nascent public relations professionals realised the best way to get ahead of the story…
Apple Watch reveals the paradox of tech innovation
Whenever new tech emerges, there’s a clash between how you: “should” use it, want to use it and how normal people actually will. The Apple…
Apple watch expectations
Having lived with Pebble on and off for a long while, across both Android and iOS, I already have a feel for most of what to expect. 90% of…
It’s time to go post-Elizabethan on our Smartwatch assumptions
Believe it or not, just to find out the time while on the move, one used to have to conjure a device from one’s pocket…
The perfect media pitch as voted by 25k journos
The best bits from MuckRack’s recent poll