MaxTB (Medium.com archive)

#PRCAtech – the narrative beats the statement

Last night, I helped arrange one of our regular PRCA Technology Group events on the future of tech journalism. This year’s theme was “Show…

It takes time to build a trend

I understand the importance of agility and quickly iterating to find a strategy that works. However, I also highly rate doing things…

Twitter’s strategy squanders its audience’s true value.

It prioritises building an audience it doesn’t have instead of capitalising on the one it does.

Linkbait, Reputation and the “Mental Unsubscribe”

If you run a business and your email is listed anywhere, you’ll be familiar with the spam you get. I’d like to think I run a pretty tight…

A really good point.

By contrast, Zuckerberg was a mysterious figure — especially to anyone older than the internet generation, who are always intrigued by the…

One of the catches: no single org has a big enough incentive to push it though.

This is the story of the dwindling open web and it’s hard to see how we soon return to the old dynamic.

What do you stand for?

The little stand prompts on Apple Watch have had a mixed reception. And yes, when they pop up and you’re in the cinema or on a plane, it…

I can’t help but contrast with The Social Network, where I think it’s the same case.

Both times, Sorkin aims to play mythology instead of reality and I wonder if David Fincher as a director was better suited to expressing…

What are we playing at?

I’m not going to pretend that I’ve always felt gaming was the best use of my time. There’s a reason that I intentionally abandoned it…

Braver men than this have tried to kill the press release.

Or, to put it another way:

Ad People Say the Funniest Things

What do we do when people can block or skip our ads?

The interview: a simple solution to your content nightmares

When everyone tries to do something that only some people are good at, it’s no surprise most of the output is pretty dire. This seems to be…