Twitter’s strategy squanders its audience’s true value. It prioritises building an audience it doesn’t have instead of capitalising on the one it does.
Linkbait, Reputation and the “Mental Unsubscribe” If you run a business and your email is listed anywhere, you’ll be familiar with the spam you get. I’d like to think I run a pretty tight…
A really good point. By contrast, Zuckerberg was a mysterious figure — especially to anyone older than the internet generation, who are always intrigued by the…
One of the catches: no single org has a big enough incentive to push it though. This is the story of the dwindling open web and it’s hard to see how we soon return to the old dynamic.
What do you stand for? The little stand prompts on Apple Watch have had a mixed reception. And yes, when they pop up and you’re in the cinema or on a plane, it…
I can’t help but contrast with The Social Network, where I think it’s the same case. Both times, Sorkin aims to play mythology instead of reality and I wonder if David Fincher as a director was better suited to expressing…
What are we playing at? I’m not going to pretend that I’ve always felt gaming was the best use of my time. There’s a reason that I intentionally abandoned it…
The interview: a simple solution to your content nightmares When everyone tries to do something that only some people are good at, it’s no surprise most of the output is pretty dire. This seems to be…
What Has Us Interested at Homebrew… Fun little selection here. Part of what we’re trying to do at Augur is encourage our clients to find the signal inside their business…
from: “Rethinking How We Structure Content Marketing Teams: The Pod Approach – Sorry for Marketing” There are so much more interesting and high value structures emerging across marketing that it feels crazy for PR to stick to its silly…
“Unicorn” was never meant to be such a commonly used term – the whole point was that they were… Talk like this is refreshingly sane backlash against the naive chat around the Unicorn topic, even if it verges fairly close to some of the…
How do we fix Headline Hell? This is bloody brilliant. The overweighting of rewards to attractive Headlines is a poison to the value of today’s writing and journalism.
Cut the B — , let’s embrace the Log. For a while now, I’ve been trying to find a satisfying way to share and quickly comment on the stories that zip by each day.
Death to content: long live the Editor If the saying goes that content is King, today’s warring agendas, varying competence and vulgar chaos would put Game of Thrones to shame.
Press releases are the selfies of the marketing world The press release was a document born of necessity. Nascent public relations professionals realised the best way to get ahead of the story…
Apple Watch reveals the paradox of tech innovation Whenever new tech emerges, there’s a clash between how you: “should” use it, want to use it and how normal people actually will. The Apple…
Apple watch expectations Having lived with Pebble on and off for a long while, across both Android and iOS, I already have a feel for most of what to expect. 90% of…
It’s time to go post-Elizabethan on our Smartwatch assumptions Believe it or not, just to find out the time while on the move, one used to have to conjure a device from one’s pocket…
