tech PR What journalists don’t want you to know about “how to pitch them” I was reading a piece recently where the journalist emphasises they will need more detail to write up funding announcements.
See also our own Augur Edits, whereby we will help any company with a great story get it out there. Why do we do it? Because it’s not really when you actually have news that you need a PR agency to support you and help build awareness…
The beauty is: they can both be broken. Publications’ increasing dependence on easy #content is part of what has enabled a huge spread of very poor PR practice.
I wonder if a lot of the “tech trends” we see young people going into today are similarly things we… I’d like to see someone write a piece about which types of tech habits stick around regardless of your age and which we grow out of. But…
I feel quite fortunate that the nature of my business means I’m constantly getting up, walking… It’s a fundamental for me that you have to create some “vaccuum” time for deeper thoughts to seep out of the woodwork.
The tension of muting Twitter to make it useful I’ll admit it, I’m a big muter. I mute hashtags, annoying noisy businesses or events — even people I really like but who social makes me…
An idea for Truth as metadata I want to believe the tweet above, and it makes sense to me. So I want to share it on. But I also feel greater responsibility than ever to…
Twitter is constantly going Back to the Future “CFO Anthony Noto … said that Twitter is working on something that he referred to as an “Event Timeline” that “brings the conversation…
More like “FRENCH”-er capital. Right? RIGHT??? (I’m sorry, I don’t know what came over me there. I really can’t apologise enough.)
To celebrate my wife coming back from a trip, we decided to do a bit of a “no screens” weekend, so… It is SUCH a good way to read things, free of distraction, without staring into a torch, without having to decide what to digest next.
The weird satisfaction of mini-milestones I’m a bit obsessed with great processes. Ever since I read Getting Things Done (and perhaps since working in a restaurant, where process is…
I go back and forth on this one. Personally, definitely going to buy a pair, generally pretty flexible to big updates like this.
I don’t know what they are putting in the water at Mic right now but it’s not good for Apples. Danielle* didn’t expect her workday to begin with her male coworkers publicly joking about rape.
Issue 2.1 — Twitter as broadcaster, Apple privacy and more A look back, to learn what’s next. By Augur.
Bluetooth earphones are like early smartphone cameras There’s an increasingly hackneyed ideas that “the best camera is the one you have with you.” My experience has been about the same with…
Reporting on Apple: Strategic vs tactical view Because it can see what’s waiting in the wings, Apple is always grappling the strategic view and media is always analysing the tactical.
Stop quoting Woz “Mr Wozniak left Apple back in 1985. But he is still a valued commentator on Apple’s choices – in part because of his role in helping found…
Choosing the reward for your ideas Spotted the little article below (via Max) and got me thinking. Check it out first:
I think there’s a fine line between charity and patronage. Especially because you are probably doing more than just giving them cash (amplifying them to your network etc too.)
When non-PRs write press releases, it shows how bad traditional PR has become Just as many marketers are moving on from the format, more and more non-marketers are turning their hand to drafting press releases. You…
Bobbing for Apple (predictions) A slightly silly (but not entirely insincere) prediction for the next Apple event.
Being underwater I was always a terrible swimmer. I mean “walking at the swimming gala, struggled to get even my 50m badge” terrible. And basically, like so…
Truth in trolling Was on a break reading through some of the aggressive GamerGate style @-replies to Martin Belam, when I ended up looking into a couple of…
