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Antifragile

Antifragile:

“Taleb highlights a key paradox: our focus in modern times on removing or minimizing randomness has actually had the perverse effect of increasing fragility.”

I can really relate this to working in Comms, where every result is entirely at the mercy of the shifting morass that is your audience. Luckily, it’s a discipline where it’s fundamentally easy to be responsive and agile.

Antifragile:

“Taleb highlights a key paradox: our focus in modern times on removing or minimizing randomness has actually had the perverse effect of increasing fragility.”

I can really relate this to working in Comms, where every result is entirely at the mercy of the shifting morass that is your audience. Luckily, it’s a discipline where it’s fundamentally easy to be responsive and agile.

By Max Tatton-Brown

Max Tatton-Brown is founder and MD of Augur, and has written for publications including the Guardian, Sifted and TechCrunch.

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