Growth Hacking Word of Mouth | Ryan Hoover
Sometimes effective growth hackers execute less scaleable tactics to drive WOM. Every Thursday, Dan Martell, CEO of Clarity, picks up the phone to call 25 to 30 users and asks how the company can make a better product to suit that user’s needs. Dubbed “smile and dial,” he gathers direct feedback but he isn’t just doing customer development—he’s inspiring WOM.
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November 25th, 2013