A New Start: MaxTB Ltd.


MaxTB Ltd.



Two and a half years is a long time. In dog years, that’s a decade and a half – in PR years, at the rate things are moving, it’s almost certainly more. And in *tech* PR, God only knows – let’s say a century.

But anyway, a century ago I left AxiCom to join Debby Penton, Lorraine Jenkins and the team at Wildfire PR in search of somewhere I could learn, experiment with other ways of doing things and hopefully help a client or two along the way.

Since then, a lot has happened – most notably, the merger last year which created EML Wildfire, magnified the proposition and introduced a new, broader canvas for everyone involved. It’s a great place- growing, innovating and evolving while still remaining faithful to the kind of culture that makes an agency a pleasure to be part of.

But my part in that story is coming to an end – as of August 2012, I’m leaving the sanctuary of EML Wildfire to become an independent consultant.

Why? It’s a hard one to explain but I’m sure most people who have made the same leap probably have some sense of the curious gut feeling that propels it. I’ve reached a point where I want to experiment with the potential of applying an increased intensity of focus to a smaller range of projects – and I think I have exactly the kind of knowledge that companies need in their strategy today.

To understand more about what I’ve got planned, you have two options:

1. Click here
2. Let’s grab a coffee/ beer/ Bloody Mary and talk it over. I must say, it has been too long and you’re looking wonderful today – have you lost weight? I absolutely love what you’ve done with your hair etc etc

- Max Tatton-Brown

July 22nd, 2012

  • http://twitter.com/flemingsean Sean Fleming

    Good luck Max! Not that I think you’ll actually need *luck* on your side.

    Hope I get a chance to catch up with you before too long.

  • http://MaxTB.com Max Tatton-Brown

    Thanks Sean – will definitely have to get something in the diary soon.

  • http://www.facebook.com/alexanderperryman Alexander Perryman

    Best of luck Max. Admire your balls in going independent. You’ve brought a unique mindset and a very finely-honed set of skills to our agency. I predict you’ll do very well.

  • http://MaxTB.com Max Tatton-Brown

    Thanks Alex, that’s really cool of you to say so – really looking forward to seeing EMLW and how it continues to grow in the next year.

  • Kerry Davis

    Best of luck! Very exciting.