Thank Me Later: The Role of Gratitude in Social Media

Good manners are great- like social alchemy, they lubricate the processes of every day life, giving a little advantage to those who use them effectively.

But as with all things, they require balance.  Perhaps it’s because it exposes their ritual, arbitrary nature but gratuitous deployment can breed suspicion or come across as weakness.  I think it’s much the same with the gratitude that some people demonstrate in social media.

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January 19th, 2010