iPhone: Orange vs O2

Based on Ofcom’s December 2008 3G coverage maps, expect to see Orange adverts in the near future featuring solely this…

O2

o2-3G

Orange

orange-3g

Have a look at the full OfCom report on 3G coverage on their site.  Official announcement from Orange here.

UPDATE NOV ’09: Table comparison of O2 vs Orange pricing here from Pocket-Lint.

For related stories on this topic, click here.

September 28th, 2009


Sometimes business just ain’t pretty

Today saw a million angry iPhone worshippers all cry out at once as Apple revealed the ‘shocking’ news that they won’t be giving each customer hundreds of pounds worth of hardware for free.¬†Or at least, not this time…

A number of thoughts strike me on this.

One, the free upgrade of last summer served its purpose; it sent the userbase through the roof and opened the door to a long term cash generator in the App Store. At the time, many laughed and claimed Apple were reacting to disappointing uptake at the £275 launch price.

However, in reality this early adopter tax filled the coffers while they waited for the real money-making dynamic to arrive. With these observations, how should we consider this year’s launch?

(more…)

June 9th, 2009