Management is a skill and a great example of nature and nurture coming together as one. In PR, there’s no way to skip straight to management. It’s vocational enough that you simply can’t start delegating without the proper understanding of what you’re asking of people, what you expect from them and, as much as anything, experiencing good and bad management yourself.
But in recent years, other industries have pushed forward with a dynamic that ignores this – the graduate trainee scheme. The idea of these is that if you bring in talent with allegedly great potential and fast track it, you make sure the cream of the crop gets to where it’s needed in your business as quickly as possible.
September 12th, 2011
An unashamedly different kind of post today but I’m ill and I like the idea so up it goes.
Wouldn’t it be excellent if Coke/ Pepsi etc brought out a (probably limited edition) product where you dropped a tablet into the water and it reacted like this:
February 4th, 2010