Google Zero: the answer to the backlash

Recently, there has been a lot of talk about how Google is no longer the company it used to be – for example this ridiculous article by Danny Sullivan on paid inclusion last month.*

From its search page design to the nature of Google+ to what it’s ‘Don’t be evil’ slogan means today, it’s coming under the kind of flack that massive brands eventually always do.

But at the same time, I think it’s a company that has navigated a lot of these challenges with impressive grace. Quite apart from burying (or everything but?) it’s head in the sand like Apple, it seems to confront these threats with a powerful cultural tool: transparency.

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June 17th, 2012