Thoughts on ‘Culture Shock’ by Will McInnes

What are we working for?

As someone who just left an agency to craft my own role, it’s a question I’ve been considering myself a lot recently. Is the purpose of a company to create more and more profit? Is it to change the world? Is it to create something to fill your days with meaning and enough cash to enjoy life outside work hours?

The answer is going to be different for everyone but it’s one of my many questions that comes out of Culture Shock, a recent book by digital maestro Will McInnes, founder of Nixon McInnes. And I’m firmly of the belief that questions are a good good thing. (more…)

November 27th, 2012