Pixar’s 22 Rules of Storytelling « Aerogramme Writers’ Studio

Pixar’s 22 Rules of Storytelling « Aerogramme Writers’ Studio:

(via Instapaper)

March 21st, 2013


The new economics of media: If you want free content, there’s an almost infinite supply — paidContent


The new economics of media: If you want free content, there’s an almost infinite supply — paidContent
:

(via Instapaper)

March 21st, 2013


“Data contributes to development but doesn’t replace the very unscientific notion of what to…”

“Data contributes to development but doesn’t replace the very unscientific notion of what to build and why.”

Data is not always a substitute for strategy | LinkedIn

via @ChristianLanng.

I grapple with this all the time — it’s satisfying to know that data can bring such insight but I fear it’s too easy to put all your faith in that basket and start to neglect that you need intuition to tell you what options to test and why. Perhaps this is because the data-based approach is so evangelised at the moment (and rightly so), that I become more aware of considering the underdog again for balance. 

March 18th, 2013


“(Nike’s) Parker borrowed more than a bullshit meter from Steve Jobs.”

“(Nike’s) Parker borrowed more than a bullshit meter from Steve Jobs.”

Nike: The No. 1 Most Innovative Company Of 2013 | Most Innovative Companies 2013 | Fast Company

The brief for this whole PR outreach was clearly “make Nike seem like Apple”. Most obvious in the section about all the secret labs etc…

March 16th, 2013


the-problem-with-online-freelance-journalism

the-problem-with-online-freelance-journalism:

(via Instapaper)

March 16th, 2013


What It’s Like for a Deaf Person to Hear Music for the First Time – Rebecca J. Rosen – The Atlantic

What It’s Like for a Deaf Person to Hear Music for the First Time – Rebecca J. Rosen – The Atlantic:

(via Instapaper)

March 16th, 2013


“Thiel doesn’t subscribe to what he calls the start-up “religion” of a-b testing…”

“Thiel doesn’t subscribe to what he calls the start-up “religion” of a-b testing every tweak (until you run out of money) or incrementally-iterating at every step—to be so systematically chasing some random success that it strips out all conviction and creative ideas about the future.”

Peter Thiel Talks About the Day Mark Zuckerberg Turned Down Yahoo’s $1 Billion | Inc.com

This sums up the little part of my brain that hates A-B testing and the like even though I know rationally it makes such sense. Perhaps it’s just ego but the same ego that can be a positive force when harnessed smartly…

March 13th, 2013


An Open Letter to Yahoo CEO Marissa Meyer

tim sniffen writing & drawing:

(via Instapaper)

March 8th, 2013


Doing that one thing — Tech News and Analysis


Doing that one thing — Tech News and Analysis
:

(via Instapaper)

March 8th, 2013