“We fully expect that we when write a story about soccer, we’re going to be referring to it as…”

““We fully expect that we when write a story about soccer, we’re going to be referring to it as ‘football’ in the U.K. headline,” Hansen said. “It’s millions of decisions like that that will determine the success of this kind of expansion.””

Business Insider prepares to take the UK | Digiday

I hope they have their best men on the job.

- Max Tatton-Brown

February 28th, 2014