“The Mission of Tesla” = great ‘blog’ PR

“The Mission of Tesla” = great ‘blog’ PR:

It is also why arsonists tend to favor gasoline. Trying to set the side of a building on fire with a battery pack is far less effective.

Tesla is maybe my strongest example of communicating your story blog-first at the moment. And you don’t have to be Tesla to do it smartly.

- Max Tatton-Brown

November 25th, 2013