Shane Richmond on solving Twitter’s problems with a tick
Great insight from Shane Richmond around Verified accounts and a way for Twitter to get those all important registered CC details to compete with Google, Apple and Amazon.
Suppose Twitter offered to verify users who handed over their credit card details? At the moment, the blue tick has scarcity value. Many users who are not public figures and therefore have no chance to get one would jump at the chance. As verified accounts proliferated, more power users would decide they needed them too.
At some point, Twitter might decide it had enough verified accounts to switch the filtered view of replies so that it defaulted to verified. Then, if you don’t have a verified account users won’t see your messages unless they check the unfiltered replies, which will become like looking in your spam folder for missed emails.
September 21st, 2013