The troll rules have changed. Or have they?

There’s a lot of talk about trolling at the moment but just because someone shouts about wanting to kill you, it doesn’t mean their actual goal is a murder. It’s attention — and trying to quiet everyone in the world who’s after attention is going to take more than a new button in a social media tool.

From my article about this on Medium:

The global mainstream community is now being confronted with something more like the old dynamic of trolling. Even though most of it won’t be familiar with the old ways of dealing with these things, I think it’ll inevitably have to return to the time-honoured solution to disruptive human influence.

- Max Tatton-Brown

July 31st, 2013