Antifragile

Antifragile:

“Taleb highlights a key paradox: our focus in modern times on removing or minimizing randomness has actually had the perverse effect of increasing fragility.”

I can really relate this to working in Comms, where every result is entirely at the mercy of the shifting morass that is your audience. Luckily, it’s a discipline where it’s fundamentally easy to be responsive and agile.

- Max Tatton-Brown

June 16th, 2013