Who will build Android for Dummies?

From my post on Medium:

I like my new Android phone. It has power, it lets me have more control over the experience than my iPhone ever did and for a lot of people, it delivers in exactly the areas that iOS is increasingly frustrating and/or boring them. But this is not a phone I’d recommend to my Mum. Or most of my friends. Or, in all probability, you.

My Nexus 4 is a great, complete, mobile experience. The word that comes to mind again and again is “unrestrained’. Where iOS cajoles you into certain behaviours and typically ‘we know best’ UX, Android will play on your terms. Want to use Face unlock? Fine. Want to rinse your battery telling Evernote to update 60 times a day in the background? Fine. Want to sideload ROMs, new firmwares etc? Fine. On your head be it!

I’d say I’m a technological grownup. I understand how to tamper with technology and make it do what I want — but I’m old enough to deal with pretty much any consequences if it goes wrong. Most people aren’t like this. Most people don’t want this.

Read the full post here

- Max Tatton-Brown

June 11th, 2013