“This is “brand journalism”.”

“This is “brand journalism”.”

16 tapirs who think your attitude to “sponsored content” sucks

Honestly, ask yourself, if you were a reader enthusiastic about outdoor pursuits, which information source is actually giving you the best content? The one-off piece by the inquisitive journalist, or the dedicated coverage by the expert that paradoxically carries less advertising at the point of consumption?

- Max Tatton-Brown

March 28th, 2013