“Data contributes to development but doesn’t replace the very unscientific notion of what to…”

“Data contributes to development but doesn’t replace the very unscientific notion of what to build and why.”

Data is not always a substitute for strategy | LinkedIn

via @ChristianLanng.

I grapple with this all the time — it’s satisfying to know that data can bring such insight but I fear it’s too easy to put all your faith in that basket and start to neglect that you need intuition to tell you what options to test and why. Perhaps this is because the data-based approach is so evangelised at the moment (and rightly so), that I become more aware of considering the underdog again for balance. 

- Max Tatton-Brown

March 18th, 2013