MaxTB on Wired: Fitbit needs to watch its ‘quantified’ self

Rebooting my wristwatch

My latest for Wired UK, considering whether the iPod Nano could simply start to build in quantified self features and make life tough for Fitbit and co.

There’s another device out there that sits in that price point and has already started ticking some of the boxes that would push things forward — Apple’s iPod Nano, already a close friend to many exercise fiends. It already features a pedometer and, if you think about how even Apple has encouraged the move toward wearing this as a watch (right on top of a key pulse point…) another part of the puzzle slips into place.

Read the full article on Wired UK or find my other Wired posts here.

- Max Tatton-Brown

August 1st, 2012